We are looking to disrupt the industry through creativity and innovation.
Establishing the denim lab took us about 2 years, from the initial thought to opening up, it was very challenging but rewarding at the same time, one of the most difficult things about being the first denim lab in Hong Kong is that, there were no past references that we could refer to and there was no one in the industry who can give us any guidance, so it was pretty much us dealing with situations as they came, but luckily everyone that we came across was super supportive and here we are today.
Another thing was that we were not sure how the market would react to initiating Jeans as Hong Kong is no longer a city know for production, but I have been lucky to say that my experience so far has not been boxed to any stereotypes or biases and I am really grateful for that.
I am looking forward to seeing more denim developer out there and I believe that we add a unique perspective to the denim industry.
Jam Wong
2020/08
The icon we are created is representing our flow of creation.
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