White denim looks that everyone can wear this summer. Fit trends may come and go, but white jeans are a statement and work for any season. As consumers go back to basics and rebuild their denim wardrobes, expect to see interest in white or un-dyed denim bubble up again.
White denim is not a fleeting trend, and therefore a safe bet for an investment piece. Last year, retail data analytics showed that ecru and white denim appeared on the best-seller list for both luxury and fast-fashion brands.
KW
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