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Creativity, artistry and technology – from initial laser design

Updated: Oct 22

Turning towards digitalization to become more efficient and sustainable, Laser finishing is the most commercial alternative to traditional washing. Taking the advantages of faster dry processing, less labour and a significant reduce in water use or chemicals, many brands are taking steps on this eco technology.


High-definition lasers have millimeter precision, it requires a high initial investment and skilled operators that can use technology to its full potential. This is a combination of creativity, artistry and technology. Our lab presents one of the Jeanologia laser machines in our pre-development stage, investing all kinds of possibilities for laser design not just in techniques, but also knowledge on the subsequent finishing processes necessary to bring our creations to life, to create high quality sustainable products.

Our designers work on initial design artwork and undergo hundreds of attempts to perfect the laser effect and appearance after washing. The whisker is now highly vivid and similar to the manual hand scraping.

JT/SH

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Creative People. Creative Designs. Creative Style

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