Though the catwalk gave wide-leg jeans and slouchy fits the seal of approval several seasons ago, the pandemic-induced desire for comfort pushed the trend into the mainstream. That’s good news for denim retailers, which can no longer sustain themselves solely on the sales of dark skinny jeans. The trend has a built-in audience with ’90s-obsessed Gen Z, while giving older consumers a new reason to shop for jeans.
KW
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