Updated: Jan 25
The concept:
The controversy surrounding the denim industry's thirsty processes and concerns with water conservation inspire a new approach to wash. Construction & finish:
The awe at the power of water inspires natural marbling with an elemental, watery update. Achieve these swirling effects via low-impact techniques like laser, ozone and organic enzyme. Opt for denim fabrics engineered to complement these technologies. Alternatively, look to jacquards or digital prints that eliminate the wash process altogether.
Source from WGSN
KW
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