Gray denim is a season-less staple, but Pantone cemented its popularity when it named Ultimate Gray one of its two Colors of the Year for 2021.
Ultimate Gray An understated hue that reminiscent of time-weathered pebbles on a beach, Ultimate Grey conjures feelings of composure, steadiness and resilience.
Color in denim exudes the soft vintage look and feel that pandemic consumers favor. Expect to see brands and retailers roll out gray edits, pairing it with cheerful pastels, cozy, calming neutrals and chic black and white.
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