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Laser precision: Frayed florals printed denim

Updated: Oct 22, 2024

As luxury brands become more conscious of their environmental footprint, technologies like laser are more widely embraced. With endless opportunities, the technology allows a full scale of effects, from etchings that mimic extreme fade patterns to more commercial applications that can replace traditional patterns and logo prints.

Look to chintzy florals and wallpaper-inspired patterns that a more commercial way to achieve florals, apply laser on a stonewash base so the contrast is subtle.

This works well for giving vintage wallpaper florals a new look and a more commercial approach to the trend.

KW

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