Amplifying the qualities that make iconic pieces great is key, but some modern updates will give them a contemporary and versatile feel. Carry strong perceptions of quality and longevity, embed better sourcing and circularity to create marketable benefits that reinforce these notions. Make classic denim smart with formal details. When it comes to a traditional mac or blazer, play on detail, fit or materials to create new classics.
#ModernJeans#DenimLab#Detail#Not-so-classicism
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