Although skinny styles still have a healthy performance, roomier cuts grow in volumes, offering the main fashion and trend story.
Women’s market tells the performance of different styles so obviously:
Luxury brands likes Dior, Stella Mccartney, Alexander Wang and Gucci almost skip the skinny and slim categories and put a high concentration on roomy fits and fashion seasonal items.
Trend-led high price and modest brands also have a growing share on roomy fits but tend to keep to style mix more balanced.
Lowest point retailers bring newness via fashion seasonal items, led by luxury and trend-led retailers. It can be predicted that roomy fit will have greater impact in coming season.
For Men’s denim, the performance of styles is various.
Gucci focus on trend story fits and stand out with his individual direction and most of luxury brands keep their signature silhouette. Other brands from high price point to lowest are trying to offer a more balanced mix.
Skinny has not been sacrificed in men’s wear, while slim fit gains popularity. Straight-leg styles show signs of growth and positive metrics, suggesting retailers should invest in this category.
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