With an emphasis on tailored silhouettes, office-appropriate washes and understated finishes, retailers are tapping into the rise of return-to-work, catering to consumers' new hybrid lifestyle need.
Below is our Women denim Vastly Online Brands scrapping (March 2023), we have manually scrapped 24 brands / 5349 styles including the aspirational, direct-competition and luxury brand in regard the style they are selling on-line, those figure are truly identify the style movement for women’s denim segments, sustainability and inclusivity continue to be top of mind for retailers this season, with tailored business-casual silhouettes continuing to rebalance the casual looks of the pandemic.
Key Point:
The research showing skinny and slim are phasing out rapidly, roomy fit inclduing straight, boyfriend and mom fit are sharing nearly 50yds for modest and highest market, Fashion piece are donimated for Luxury brand.
Straight, Relaxed Fit – EXPR secured the biggest demographic segment which aligned with Modest and Highest price-point.
Fashion Seasonal Style – EXPR declined compare with Modest and Lowest point strategy.
Skinny Fit – EXPR adapted and aligned with Modest and Highest price-point. While Luxury segment remain more or less the same as previous season.
Slim Fit collapse – EXPR aligned with the market strategy and continue to maintain the same market share.
KW
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