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When Denim Meets Metaverse

Updated: Oct 22, 2024

Fashion is delving deeper into the Metaverse as the digital and physical worlds continue to converge. First start with the investments in Metaverse through video game skins, like Stefan Cooke rendered their collection for The Sims.

The Non-fungible token, better known as NFTs, have been the new agent of seismic impact. Ever after Levi’s ® established the Levi’s ® 501® NFT, Wrangler ® also announced first-of-its-kind NFT to celebrate their 75th anniversary.

Frontier as ORTA has already built their own MetaDENIMverse which introduces a new circular and conscious collection. The new world in Metaverse is a regenerative channel that worth to explore and could possibly be the future.


Pictures credit: Levi’s®, Wrangler ®, ORTA.



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